No To Hate
UN GLOBAL SOCIAL MEDIA CAMPAIGN
The United Nations has a long history of mobilizing the world against hatred of all kinds to defend human rights and advance the rule of law. The impact of hate speech cuts across numerous existing United Nations areas of focus, from human rights protection and prevention of atrocity crimes to sustaining peace and achieving gender equality and supporting children and youth.
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Design Lead, Creative Direction, Project Management
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Web, Social, Print
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Adobe Creative Suite, Canva, Trello
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The United Nations, M.Noelle Studios
GOALS
Develop the UN’s go to resource and it’s visual expression for the facts and news around hate speech and it’s global effect. Architect the strategy of how we talk and visualize hate’s harm.
PROCESS
Held trainings and collaboration session to align on the color and character use, built a comprehensive site displaying a balance of critical condition CTAs and hopeful stories of why we speak up.
OUTCOME
Social campaign has outperformed the majority of prior campaigns and continues to be reshared year over year worldwide. Local offices have provided support in distributing messaging.
🛠️ Comprehensive template that has been shared with local offices!
🦋 Intentional visual strategy to express a transformation!
⚖️ Strategic messaging that balances hope and urgency.